'The Event App', a brand extension of Procialize, ensures every delegate gets an opportunity to make the most of his/her visit to any B2B event! Established in 2014, Procialize is one of the successful start-ups incubated at the Indian School of Business (ISB), through its one credit 'Planning an Entrepreneurial Venture' course. It is the only venture to have deployed its product, while the founders were still studying in the one year MBA program!

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The Event App aims to capture the B2B Meetings, Incentives, Conferences and Exhibitions (MICE) space, eventually creating a platform that allows Events to be executed seamlessly.